Hi, I’m Dan. A creative copywriter.

Of the mid-senior variety. You know the one? I guess I’m currently in no-adman’s-land. Titles were easier in account management.

That’s where I started my career in London, championing and selling creatives’ work and diplomatically handling feedback like “I’ll know what I want when I see it”. I did this at Karmarama, Lucky Generals, VCCP London and Sydney.

After graduating AWARD School I switched to copywriter, championing and selling my own work and still diplomatically handling feedback like “I’ll know what I want when I see it.” Everything’s changed but a lot’s the same, y’know. I’ve done this at VCCP and now frog (formerly The Works).

I’ve created different shaped work for heaps of sectors and brands, and tutored people to do the same at AWARD School. I’ve received awards, emails from the public praising (and criticising) my work, and zero talent fees for performing as a male and female hand model for a client.

I’m certain my best work is still ahead of me, which is why I treat every brief like an opportunity; whatever size, shape or ludicrous list of ‘mandatories’ that entails. So I work hard and care harder – and no longer preface ideas with “here’s my ‘account man’ idea”.

If you’d like to find out more about how my brain works, have a butcher’s at my LBB article.