My Bottom Drawer
While I’m proud of my work that made it out into the world, there’s always ideas that didn’t make it out alive.
Yes, clients didn’t go for these ideas for one reason or another, and many of you will be screaming into your screen: “IT DOESN’T COUNT IF IT DIDN’T GET MADE!!!” (although, such ideas have gone on to win Cannes Lions…)
The truth is – I am sharing these ideas purely in the hope that they show you a little more of what I’m capable of as a creative; over and above what my clients were capable (or not) of approving.
To prove that everyone can relate to NSW Art Gallery’s art - not just the elite - we planned to share their artworks with the masses using the most relatable of vehicles possible - memes.
I spent many weekends baking schooner-sized Yorkshire puddings to prove this would work. Time well spent.
During The Great Resignation, 1 in 4 Aussies wanted to quit their job and change industries. This idea for a university helped real people give ‘great’ resignations after graduating from our career-changing courses.
A stunt to get Aussies drinking Passion Pop in the park again. Worthwhile work.
We came up with this idea as a part of launching Virgin Voyages’ second season in ANZ. Then they cancelled all cruises to the region for the year. So I went back to watching Below Deck.
During the 2020 Australian bushfires I had an idea that probably only David Walsh would do. He didn’t.
Home loans are painful. To show how Compare The Market’s meerkats make them “simples”, I dropped them into the ultimate house of pain - Kevin’s Home Alone house - and deepfaked Kevin to tackle a different kind of home disaster and tell the nation: ‘Don’t Home Loan Alone’.
