Cadbury — Gloves / Thank You

1 in 8 Kiwi kids are excluded from sport because they can’t afford kit. Cadbury wanted to change that to demonstrate the power of generosity and prove that ‘There’s a glass and a half in everyone’.

Cadbury’s ‘Donate Your Kit’ saw purple sports lockers pop up across NZ, igniting the generosity of Kiwis to donate their preloved sports gear and help thousands of kids. Cadbury donated 10,000 items themselves.

After a year of donations, which smashed the target, we launched the ‘thank you’ campaign celebrating the amazing results and the powerful impact the nation’s incredible generosity had made.

Directed by Michelle Savill, Good Oil