Cadbury — Gloves

Cadbury’s ‘Donate Your Kit’ set out to demonstrate the power of generosity and prove ‘There’s a glass and a half in everyone’. It was borne from the insight that 1 in 8 Kiwi kids are excluded from sport because they can’t afford kit.

So purple sports lockers appeared across NZ for Kiwis to generously donate their preloved sports gear to help kids in need.

After a year and 75,000+ donations, which smashed the target, we launched the campaign to emotively showcase the impact and celebrate the results from the nation’s generosity. It’s the first TVC I wrote, so I have a sweet spot for it (excuse the pun).

Directed by Michelle Savill, Good Oil