H&R Block — Don’t Tax Yourself

A new brand platform to reinforce H&R Block as the experts in maximising your tax return, so you don’t navigate tax alone.

The launch is based on the insight that people who do their tax themselves literally tax themselves, losing 24% in returns. But it’s hard to care about losing out on something until you realise just how much you’re losing.

To show people this hidden cost of not using an expert, we brought to life terrible taxation realisations that suddenly hit Aussies who’ve taxed themselves. And the not-so-terrible taxation realisations when they find the better way to do tax.

Especially proud of convincing the client to make a TVC of someone having a dire experience inside a H&R Block.

Directed by Lizzy Bailey @ Chee Productions | Stills by Milos Mlynarik