H&R Block — Don’t Tax Yourself
A new brand platform to reinforce H&R Block as the experts in maximising your tax return.
The launch is based on the insight that people who do their tax themselves literally tax themselves, losing 24% in returns.
To show people the hidden cost of not using an expert, we brought to life terrible taxation realisations that suddenly hit Aussies who’ve taxed themselves. And the not-so-terrible taxation realisations when they find the better way to do tax.
Especially proud of convincing the client to make a TVC of someone having a dire experience inside a H&R Block.
Directed by Lizzy Bailey @ Chee Productions | Stills by Milos Mlynarik
On social we flipped the narrative to show terrible taxation realisations from the cash that’s left on the table when you tax yourself.
