Airwallex — Borderless card. Borderless business.

Turning a B2B credit card brief into an OOH campaign that created 400% more sign-ups than expected.

We had to tell small NZ businesses that the borderless corporate card let’s them transact globally without the usual friction.

So we created silly, joyful posters about a card that takes you beyond borders, barriers and banking BS. It ran in ‘borderless’ locations like airports and train stations, and we made online ad formats appear borderless (but I’ll spare you those).