Airwallex — Borderless card. Borderless business.

Turning a B2B credit card brief into some fun OOH that acquired 400% more sign-ups than expected.

We needed to position Airwallex’s corporate ‘Borderless card’ as the go-to solution for NZ businesses to transact globally without the usual friction.

Our idea centred around how the Borderless card takes businesses beyond borders, barriers and banking BS. The work appeared in ‘borderless’ locations like airports and train stations, and online we made traditional ad formats appear borderless (but I’ll spare you those).